FabAfriq Magazine

Eben Miami- A New skin Care Solution for Women of Color

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Eben Naturals is a Miami-based skincare line geared toward the dark complexion segment. Its products are meticulously crafted to address issues common to its target market, such as uneven skin tone, dry body, breakouts, excess sebum secretion and oily skin.

Milain David first thought of starting a skincare company about two years ago during a trip to the Congo, his native country.

“There I noticed the widespread use of skin-lightening products by misguided consumers who had no information whatsoever about their harmful effects. As a matter of fact, they feature a high dosage of hydroquinone, a product defined as carcinogenic by the FDA. So I thought it’d be great to promote products that would encourage people to embrace their natural skin tone,” he said.


When he returned to the U.S., he began looking into the beauty industry and realized that there was a lack of beauty solutions geared towards his demographic. This was later confirmed through extensive market research. “That’s when I decided to dive in and create Eben.”

David, an alumni of the University of Miami in economics and finance, received strategic advice about business planning and researching the market from UM’s entrepreneurship resource center, The Launch Pad. “It was like getting a very good business consulting firm, but for free.”

Once he graduated in May 2015, he jumped into Eben 100 percent, putting the business plan into action. Over the next year, he hired a chemist, and together they visited farms around the U.S. and rented small labs for R&D and creating the formulations. Once David had the formulations, he found a Doral manufacturer, The Pure Source, and began testing the product with his target market. To finance the production and get more early feedback from consumers, he launched a crowd funding campaign this past summer. He raised $16,000, which was just enough to finance initial production and create some early marketing buzz.


David said Eben’s three-step product line is all-natural, vegan and cruelty-free. The company has launched its first line of products this fall and is selling on Amazon as well as www.ebennaturals.com.

 

Read more here: http://www.miamiherald.com/news/business/small-business/article112667353.html#storylink=cpy

 

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